On October 12, 2022, at the tourism week fair held by the Ministry of Innovative Development of the Republic of Uzbekistan and the Ministry of Tourism and Cultural Heritage, the presentation of the project work on the topic "Creating an information platform of the brand of national handicraft products to attract tourists to tourism" was presented by the professor- teachers and students of the Department of "Management and Marketing" of the Faculty of Economics of the Tashkent Financial Institute.

The purpose of the organization of the current week is to effectively use the potential of tourism in our country, to diversify tourism services and to increase tourism exports by diversifying tourism services as one of the important centers of world civilization. The goal of the project presented by the Tashkent Financial Institute is to create a national craft brand based on the promotion of handicraft products and to create an information platform that increases the attractiveness of tourist products and to implement their results.