The electronic textbook “Marketing” was published
The electronic textbook “Marketing” was published in co-authorship by associate professors F.T.Bazarova and Sh.K.Khamdamov of the Department of “Management and Marketing” of the Tashkent Financial Institute.
The electronic textbook contains lectures on the need to develop marketing activities on the effective management of enterprises in market conditions, the implementation of marketing concepts and principles, the development of marketing strategies, adaptation to changes in the external environment and the establishment of relationships with clients, as well as cases, assignments about problem situations, tests and glossaries.
The electronic textbook prepared for the subject “Marketing” is intended for all undergraduate students and is compiled on the basis of the curriculum and curriculum.
12:12 / 2023-12-21
